Terms of Use

This page (together with the documents referred to on it) tells you the terms on which you may make use of our website (our site), whether as a guest or as a user, including paying and non-paying users. Please read these terms of use carefully before you start to use the site. By using our site, you indicate that you accept these terms and that you agree to abide by them. If you do not agree to these terms, please refrain from using our site and/or the DataBake service.


1. Information About Us is a site operated by InfoSum Limited. We are registered in England and Wales under company number 09825513 and have our registered office at Clifton House, Bunnian Place, Basingstoke, Hampshire RG21 7JE. We are a limited company. We are registered for VAT in the UK with registration number GB 236083319.


2. Access to Our Site


Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the services we provide on our site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period. You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them.


3. Intellectual Property Rights


3.1 The contents of this site and the copyright and other intellectual property rights subsisting in that content, unless specifically labelled otherwise, belongs to or has been licensed by us.  All content is protected by applicable United Kingdom and international intellectual property laws and treaties.  All rights are reserved.


3.2 Subject to sub-clauses 3.3, 3.6, 3.7 you may not reproduce, copy, distribute, sell, rent, sub-licence, store, or in any other manner re-use content from our site unless given express written permission to do so by us.


3.3 You may:

  • Access, view and use our site in a web browser;

  • Print pages from our site;

  • Download extracts from pages on our site; and

  • Save pages from our site for later and/or offline viewing.


3.4 Our status as the owner and author of the content on our site (or that of identified licensors, as appropriate) must always be acknowledged.


3.5 You may not use any content saved or downloaded from our site for commercial purposes without first obtaining a licence from us (or our licensors, as appropriate) to do so.  This does not prohibit the normal access, viewing and use of our site for general information purposes whether by business users or consumers.


3.6 Nothing in these terms limits or excludes the provisions of Chapter III of the Copyrights, Designs and Patents Act 1988 ‘Acts Permitted in Relation to Copyright Works’, covering in particular the making of temporary copies; the making of personal copies for private use; research and private study; the making of copies for text and data analysis for non-commercial research; criticism, review, quotation and news reporting; caricature, parody or pastiche; and the incidental inclusion of copyright material.


3.7 Datasets downloaded from our site may be copied, modified, stored or otherwise used for your own personal, academic or internal business purposes.


3.8 If we give you access to or allow you to download any datasets, we will be granting you a nonexclusive, non-transferable licence to use the dataset in accordance with these terms.


3.9 “DataBake” and “InfoSum” are unregistered trade marks of InfoSum Limited in the UK and internationally.


4. Paid-for datasets


4.1 You may download some smaller datasets from our site for free, but we reserve the right to charge a fee for certain larger datasets which are for non-consumer purposes only. Any fees payable will be clearly stated on our site, and will be payable in advance by you before the download starts. All prices quoted include VAT.


4.2 Credit card payments will be processed securely by our payment partner, Stripe, which will store your email address and payment details, and it makes these details available to us. We never see your full credit card details.


4.3 In the event that the download is interrupted or fails, you can contact us at using the email address you entered on our website when making your payment and we can send you a new link for the download.


4.4 If your downloaded dataset is faulty or you are unable to download it, please let us know within 30 days and at our own discretion we will provide a replacement dataset or refund your original payment.


5. Links to Our Site


You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. Any page linking to our site must not contain content which encourages or endorses any use of our site which would constitute a breach of any of our terms of service


6. Links to Other Sites


Links to other sites may be included on our site.  Unless expressly stated, these sites are not under Our control.  We neither assume nor accept responsibility or liability for the content of third party sites.  The inclusion of a link to another site on our site is for information only and does not imply any endorsement of the sites themselves or of those in control of them.


7. Our Liability


Our site and dataset generation product is provided on an "as is" basis without any guarantees, conditions or warranties as to its quality or suitability for any particular purpose. We hereby expressly exclude all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity and make no representation or warranty, express or implied, as to the accuracy or completeness or satisfactory quality or fitness for a particular purpose of our datasets. To the extent permitted by law, and subject to the exceptions below, we hereby expressly exclude liability for all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity, any direct, indirect or consequential loss or damage incurred by you or any user in connection with our site or the dataset generation service, or in connection with the use, inability to use, or results of the use of our dataset generation service, any websites linked to it and any materials posted on it, including, without limitation any liability for:


  • loss of income or revenue;

  • loss of business;

  • loss of profits or contracts;

  • loss of anticipated savings;

  • loss of data;

  • loss of goodwill;

  • wasted management or office time; and

  • for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if reasonably foreseeable, provided that this condition shall not prevent claims for loss of, or damage to, your tangible property.


The provisions of this clause 7 do not limit or exclude our liability for death or personal injury arising from our negligence, nor our liability for fraud or fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law. Our liability under or in relation to our site or data generation service in respect of all claims (whether for negligence, breach of contract or otherwise) will be limited to the amount paid by you to us for data generation services.


8. Acceptable & Fair Usage Policy


8.1 Unless you have our express written permission, you are not permitted to:

  • sell or resell our datasets or any part thereof to third parties; or

  • use our datasets in the course of providing services to any third party, including but not limited to consultancy or technical services.


If you wish to use DataBake in course of providing services, please contact us at for licensing options.


8.2 You may only use our site in a manner that is lawful.  Specifically:

  • You must ensure that you comply fully with any and all local, national or international laws and/or regulations;

  • You must not use our site in any way, or for any purpose, that is unlawful or fraudulent;

  • You must not use our site to knowingly send, upload, or in any other way transmit data that contains any form of virus or other malware, or any other code designed to adversely affect computer hardware, software, or data of any kind; and

  • You must not use our site in any way, or for any purpose, that is intended to harm any person or persons in any way.


8.3 The use of the free dataset download service is subject to fair use. Excessive or abusive use of the free service is not permitted.


8.4 We reserve the right to suspend or terminate your access to our site if you materially breach the provisions of this clause 8 or any of the other provisions of these terms.  Specifically, we may take one or more of the following actions:

  • Suspend, whether temporarily or permanently, your right to access our site;

  • Block you (e.g. via your IP address) from accessing the site temporarily or permanently;

  • Issue you with a written warning;

  • Take legal proceedings against you for reimbursement of any and all relevant costs on an indemnity basis resulting from your breach;

  • Take further legal action against you as appropriate;

  • Disclose such information to law enforcement authorities as required or as we deem reasonably necessary; and/or

  • Any other actions which we deem reasonably appropriate (and lawful).


8.5 We hereby exclude any and all liability arising out of any actions (including, but not limited to those set out above) that we may take in response to breaches of these terms.


9. Privacy and Cookies


Use of our site is also governed by our cookie and privacy policies.  These policies are incorporated into these terms by this reference.


10. Changes to these Terms


We may alter these terms at any time.  Any such changes will become binding on you upon your first use of our site after the changes have been implemented.  You are therefore advised to check this page from time to time.


In the event of any conflict between the current version of these terms and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.


11. Contacting Us


To contact us, please email us at or using any of the methods provided on our contact page at


12. Communications from Us


12.1 If we have your contact details, we may from time to time send you important notices by email.  Such notices may relate to matters including, but not limited to, service changes and changes to these terms.


12.2 We will never send you marketing emails of any kind without your express consent.  If you do give such consent, you may opt out at any time.  Any and all marketing emails sent by us include an unsubscribe link.  If you opt out of receiving emails from us at any time, it may take up to 7 business days for your new preferences to take effect.


12.3 For questions or complaints about communications from us (including, but not limited to marketing emails), please contact us at or via at


13. Data Protection


13.1 Any and all personal information that we may collect will be collected, used and held in accordance with the provisions of the Data Protection Act 1998 and your rights and our obligations under that Act.


13.2 We may use your personal information to:


  • Reply to any communications you send to us;

  • Send you important notices, as detailed in clause 12;


14. Law and Jurisdiction


14.1 These terms, and the relationship between you and us (whether contractual or otherwise) shall be governed by, and construed in accordance with, English law.


14.2 If you are a consumer, any disputes concerning these terms, the relationship between you and us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the jurisdiction of the courts of England, Wales, Scotland, or Northern Ireland, as determined by your residency.


14.3 If you are a business, any disputes concerning these terms, the relationship between you and us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of England and Wales.


First published: 5 December 2016


Updated: 31 August 2017


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